Which Score is considered a Bad NPS Score?
Any score less than zero indicates that a company has more detractors than promoters. This is where industry NPS benchmarks, such as the ones mentioned above, come in handy: while an NPS score of -3 may appear bad in isolation, it’s difficult to interpret without comparable scores from key industry players if the industry average was -10, the score would suddenly look less bad.
Even if the bar is set low, a negative NPS indicates that a company needs to work hard to improve the situation, reduce the number of unhappy customers, and generate more promoters.
What is a Good Net Promoter Score (NPS)?
Net Promoter Score (NPS) score in product management is a crucial element that functions as a growth indicator. When creating new products, this metric which measures customer loyalty is taken into consideration. In, this article we will discuss whether Net Promoter Score (NPS) is a good NPS Score or a bad NPS Score. Further, we will check what are the things we can measure from Net Promoter Score (NPS).
A NPS score above 0 is considered good, but above 20 is excellent and above 50 is remarkable, according to Bain & Company, the company that developed the NPS metric. The top percentile is anywhere above 80.
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