Why use WhatsApp for event planning?
When you take the opportunity to increase attendance and overall engagement while saving time and effort, WhatsApp is ideal to use.
1. Increase engagement
WhatsApp groups will let the hosts directly communicate with attendees, which leads to interaction and participation.
- When you engage the audience through WhatsApp, event organizers will increase attendance by quickly sending reminders to the people about the event or letting them know if there are any updates related to the event.
- Engaging the audience through WhatsApp gives them a personalized experience, resulting in increased satisfaction and attendees’ satisfaction.
- Let you communicate with attendees directly and give them valuable feedback on what worked well and what needs to be improved.
- When you keep the attendees engaged through the event, they will show interest in attending the events you organize.
- Engaged attendees will also recommend the events you organized to others or ask you to manage them. It helps you increase the attendance rate for future events.
2. Offer Personalized Communication
WhatsApp groups will allow you to communicate personally with attendees. It is attained through segmentation. You can send messages to the target customers in the group based on their interests and preferences. The message can be personalized using dynamic fields like the customer name, purchase history, and browsing behaviour.
For instance, if you promote the event and want to send the message to customers through WhatsApp instead of a generic message, you can create customized messages, adding dynamic fields to make the audience feel personalized seeing the invite.
3. Location and time-based messaging is possible
WhatsApp groups allow you to send location and time-based messages that let you send reminders when the event is nearing. You can also send out updates on specific event activities quickly. The location and time-based messages allow you to send messages based on users’ location and current time.
For instance, if you are organizing a seminar, you can send the venue details to the users an hour before the event with the timing as a reminder.
You can also automate the messages sent at particular times to remind the event attendees. You can send reminders or an update when the event venue has been changed. It offers you personalized communication with attendees and increases engagement.
How to Use WhatsApp Groups for Effortless Event Planning
Do you know many people who use WhatsApp groups for business, such as event planning? Yes, this is an effective communication channel for people to send invitations to the invitees to take the event execution to another level.
WhatsApp event planning is one of the best innovations that can be used to improve the event experience and help attain success. Many companies have picked WhatsApp as the best way to engage the audience through event marketing. Today, many brands use WhatsApp groups to achieve communication and marketing objectives. Many users feel connected with the business with whom they can message easily.
WhatsApp business automation is the best tool to ensure that a business’s marketing and promotional activities will be successful. So, why don’t you take advantage of the tool in event management and planning? Yes, you heard it right. You can use this tool for event planning effortlessly.
How to Use WhatsApp Groups for Effortless Event Planning
- 1. Event Registration
- 2. RSVP Management
- 3. Event Ticketing
- 4. Push notifications and alerts
- 5. Database Marketing
- 6. Audience participation in live
- 7. Allow you to collect feedback continuously
- 8. Automatic Event Updates
- 9. Real-time Feedback Collection
- 10. Send post-event follow-up messages
- 11. Interactive Sessions
- Why use WhatsApp for event planning?
- Conclusion
- FAQs – How to Use WhatsApp Groups for Event Planning
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