What is Product-led growth?
Product-led growth (PLG) is a strategy where the product itself helps get and keep customers. Instead of relying on lots of marketing or a big sales team, the focus is on making a great product. Companies often let people try the product for free or offer a basic free version. If users like the product, they will keep using it and tell others about it. This helps the company grow. PLG works best for products that are easy to use and quickly show their value. Companies need to ensure their product is simple to use and always getting better based on user feedback. In PLG, the product is the main way to attract and keep customers.
Key Features Of Product-Led Growth
- Freemium and Free Trials: PLG often uses free versions or free trials of the product. This lets people try it out without paying, so they can see its value before deciding to buy.
- User-Friendly Design: A key part of PLG is having an easy-to-use product. It should be simple and intuitive so that users can quickly understand and use it without needing much help.
- Self-Service Onboarding: PLG relies on users being able to start using the product on their own. This means having guides, tutorials, and help within the product to make it easy for users to get started.
- Built-In Sharing: PLG products often have features that make it easy for users to share the product with others. This can include sharing options, referral programs, or social media links, helping the product grow through word-of-mouth.
Difference between Product-led growth and Sales-led growth
In product management, it’s important to know how a company can grow. Two main ways are product-led growth (PLG) and sales-led growth (SLG). PLG means the product itself gets and keeps customers. It makes it easy for people to try, use, and share the product. SLG depends on a sales team to find and secure customers through direct contact and personal efforts. Understanding these two methods helps businesses choose the best way to grow.
In this article, we are going to learn the difference between Product-led growth and Sales-led growth.
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