Product-led growth and Sales-led growth

Can a company use both PLG and SLG strategies?

many companies mix PLG and SLG to grow. They might use PLG to get lots of users and then SLG for specific customers.

What type of products are best suited for PLG?

PLG is good for products that people can use easily and get value from quickly, like apps or online tools.

How can a company switch from SLG to PLG?

They can focus more on making the product better and easier to use. They can also let users try it without needing help.

What are the main ways to measure PLG success?

They look at how many people use the product, how often, and if they keep using it. They also ask users if they would recommend it to others.

How is customer help different in PLG and SLG?

In PLG, help is more about using the product well, while in SLG, it’s more about building good relationships with customers.

Difference between Product-led growth and Sales-led growth

In product management, it’s important to know how a company can grow. Two main ways are product-led growth (PLG) and sales-led growth (SLG). PLG means the product itself gets and keeps customers. It makes it easy for people to try, use, and share the product. SLG depends on a sales team to find and secure customers through direct contact and personal efforts. Understanding these two methods helps businesses choose the best way to grow.

In this article, we are going to learn the difference between Product-led growth and Sales-led growth.