What is Private Label?
A private label, also called private branding, is when one firm makes a product and another company sells and markets it under its name. It lets the companies sell unique items, grow their product selection, and compete with other brands. Usually, private-label products are made by a third party according to the retailer’s instructions so that the retailer can sell them with their brand name. This strategy permits retailers to differentiate themselves in the market and build customer loyalty through exclusive offerings.
Geeky Takeaways:
- A Private Label means one company manufacturing a product, while another company selling and marketing it under its name.
- Private Label Products are typically manufactured by a third party based on the retailer’s specifications, enabling retailers to sell these products under their brand name.
- Examples of private-label products range over distinct categories, including electronics, clothing, and camping equipment.
- Private-label brands like Harrods Own Label, Kirkland Signature, and Amazon Basics showcase successful implementations of private labeling strategies.
- Popular private-label manufacturers include Wordans, Private Label Cosmetics LTD, and WDM Bio.
Table of Content
- How Private Labeling Work?
- Benefits of Private Label
- Drawbacks of Private Label
- Examples of Private-Label Products
- Examples of Private-Label Brands
- Difference between Private Label and White Label Products
- How to Start a Private-label Brand?
- Choosing the Right Private-Label Manufacturer
- Popular Private-Label Manufacturers
- Private Label – FAQs
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