Difference between Private Label and White Label Products
Basis |
Private Label Products |
White Label Products |
---|---|---|
Meaning |
It involves brands that sell custom products manufactured by third-party producers exclusively for a single retailer. |
It includes generic products sold to multiple retailers, who then brand and price the products based on their target market. |
Customization |
It offers a high degree of customization. Retailers can control specific product features, branding, and packaging to create unique products. |
It offers minimal customization. Retailers can only change the branding, not the product itself. |
Cost |
It involves custom manufacturing, leading to higher costs compared to white-label products. |
It is generally cheaper due to the mass production of generic products with minimal customization. |
Examples |
IKEA, Kirkland Signature (Costco), Great Value (Walmart), Archer Farms (Target), and AmazonBasics (Amazon) are a few examples. |
Examples are Kendo Holdings (cosmetics for distinct brands), 365 Everyday Value (Whole Foods Market), and Dripshipper (coffee). |
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