What do you Mean by Pink Revolution?
Similar to the green and white revolutions, the Pink revolution is a term often used to denote the technological advances made in the meat and poultry processing industry. The Green, revolution is used to indicate technological reforms made in agriculture, and similarly white revolution for the technological advancement in the milk industry. In India, the Pink revolution was first proposed in 1964, which significantly paced up in the late 90s. The Pink Revolution introduced new and better techniques for poultry farming and modern technology to store the meat for a longer period.
Pink Revolution in the Food Processing Industries
The food processing industry (FPI) is among some of the most promising and profitable industries in India. In the last few decades, the FPI has grown significantly and has become of the major contributing industries to the GDP of India. Many economists and researchers believe that the White and Green Revolution in India stands out as one of the major factors contributing to the success of Food Processing Industries in India and it’s true to some extent. But apart from the Green Revolution and the White Revolution, the Pink Revolution also significantly contributes to the growth of FPI in India.
On average India produces more than 75 billion eggs and more than 6.3 million tonnes of meat each year.
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