Potential of the Pink Revolution in the Food Processing Industries
- The average meat consumption in India was 6 grams per person per day in 2021. Which is further expected to increase to 50 grams per day by 2035. Thus there is great potential for the growth of the meat and poultry industry in India.
- India has now developed new technologies that help in processing meat and storing it for longer than usual so that it can be exported to other nations.
- The processing of meat and other poultry products increases their shelf life and also transforms them into a ready to eat food product, which has a huge demand in the national and international market.
- The total ratio of the total meat production to the total meat consumption in India is 7.4: 6. The total annual meat production in India is around 7.4 million tonnes, while the consumption is only around 6 million tonnes. Thus it can be observed that every year India exports more than 1.5 million tonnes of meat, generating good revenue for the government.
- Poultry farming and meat production in India can be easily done in home-based industries. Thus the food processing industries purchase meat and eggs from them at lower rates and thus the price of the finished product also remains less.
India stands out as the 4th largest meat exporting nation in the world, which once surpassed brazil in 2014 to become the largest meat producer in the world.
Pink Revolution in the Food Processing Industries
The food processing industry (FPI) is among some of the most promising and profitable industries in India. In the last few decades, the FPI has grown significantly and has become of the major contributing industries to the GDP of India. Many economists and researchers believe that the White and Green Revolution in India stands out as one of the major factors contributing to the success of Food Processing Industries in India and it’s true to some extent. But apart from the Green Revolution and the White Revolution, the Pink Revolution also significantly contributes to the growth of FPI in India.
On average India produces more than 75 billion eggs and more than 6.3 million tonnes of meat each year.
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