Types of Content

There are several pieces of content that writers have to prepare. Below we have listed some of the top types of content that you should be aware of while embarking on a journey of becoming a successful content writer.

1. Copywriting

Copywriting refers to the art of writing persuasive and compelling content to promote a product, service, or brand. To increase conversions and sales, it is necessary to create attractive headlines, appealing sales content, and effective calls to action.

2. 10x Content

10x content is a term invented by Rand Fishkin that refers to exceptionally high-quality content that provides ten times the value compared to other similar pieces. It goes beyond just providing information and aims to be comprehensive, unique, visually appealing, and highly shareable.

3. Listicles

Listicles are articles presented in a list format, typically featuring a catchy title like “Top 10 Tips” or “5 Ways to Improve.” They are popular because they concisely provide easily digestible information. Listicles often attract readers’ attention due to their organized structure and promise of quick takeaways.

4. Lead Magnets

Lead magnets as the name itself suggests, a piece of content that acts as a magnet for leads are valuable pieces of content that businesses offer to their audience in exchange for their contact information and are designed to attract potential customers and generate leads such as e-books, whitepapers, or webinars. 

5. Evergreen Content

Evergreen content refers to timeless and enduring pieces of content that remain relevant and valuable over a long period and are not tied to specific trends or events, making it consistently useful for readers. Comprehensive guides, tutorials, or FAQs are good examples that continue to generate traffic.

6. Social Media

Social media content involves creating and sharing various forms of media, such as text, images, videos, or links, on social networking platforms. It aims to engage and interact with the target audience, build brand awareness, drive website traffic, and foster customer relationships.

After you have gained information on the types of content, we have prepared a list of types of content writers that top-notch companies hire today.

Information flows very easily and the attention spans are getting really short in this revolutionary digital world which makes the ability to create content that grabs attention very valuable. But what is content writing and how can you master this skill to engage your audience and achieve the outcome that you desire? Here, we will discuss all the key aspects of content writing including types, skills required, and even career opportunities. So, let’s quickly get into the topic.