Measuring the Surrogate Advertising Success
1. Awareness of Brands: To determine whether the surrogate advertising has improved brand visibility, track changes in brand awareness levels using surveys, social media analytics or other tracking techniques.
2. Views of the Consumer: After the surrogate advertising campaign, conduct consumer perception surveys to find out how the target audience feels about the brand and related items.
3. Sales and Revenue: Examine revenue and sales information to see if there has been a boost in product sales, particularly for non-restricted items linked to the brand.
4. Market Portion: Determine whether surrogate advertising has assisted the brand in maintaining or growing its market share by analyzing changes in market share.
5. Return on Investment (ROI): Determine the Return on Investment (ROI) by contrasting the surrogate advertising campaign’s expenses with the income or other quantifiable results.
6. Shifts in Consumer Behavior: Analyze alterations in consumer behavior, such as modifications in inclinations, viewpoints, or buying habits, to understand the influence of advertising on consumer behavior.
7. Media Attention: To determine how much the brand and its form of advertising are covered in the media, assess public relations results and media coverage.
8. Feedback and Surveys: To immediately get feedback on the success of the surrogate advertising campaign and how it affected brand perception, use consumer surveys and feedback surveys.
Contact Us