Frequently Asked Questions (FAQs)
Can the reputation of a brand be affected by surrogate advertising?
Indeed, surrogate advertising can harm a brand’s reputation, if customers believe it to be dishonest or deceitful.
How do you quantify the effectiveness of surrogate advertising?
Indicators of success include increased brand awareness, shifts in customer perception, sales statistics, market share and regulatory compliance.
What is the response of consumers to surrogate advertising?
Reactions from consumers to surrogate advertising can differ. While some would find the inventive tactics appealing, others might consider them to be dishonest or false.
Are there any moral issues with surrogate advertisements?
Indeed, there are ethical issues since surrogate advertising can be viewed as a means of getting around laws meant to safeguard public health, particularly when they are advertising tobacco or alcohol products. Opponents argue that it violates the intent behind these rules.
How are surrogate advertisements recognized by consumers?
Since surrogate advertising is often about promoting a separate product, identifying it can be difficult. Customers should be on the lookout for any inadvertent allusions or hints to the prohibited goods in the advertisement.
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