Matomo Analytics
Matomo Analytics is another powerful WordPress plugin that allows users to integrate the website with the Matomo analytics platform. Matomo Analytics offers features similar to Google Analytics but has a great focus on data ownership and privacy. It helps to track things such as page views and visits. These two points are very necessary for the growth of any page.
Features
- Real-time data updates for the users
- Visitor profiles and behavior is available
- Ecommerce tracking is also available
Pros
- Complete data ownership is available
- No data limit is available
- Built-in GDPR manager is also available
Cons
- The setup can be complex for beginners
- Some features require a premium account
- The interface is not as easy as other plugins
Link: https://matomo.org/
10 Best WordPress Plugins for Analytics and Visitor Tracking
The digital world is all about data. It is all about understanding the website’s performance and visitor behavior is very necessary for growth. WordPress is a tool that is used by various bloggers. It is a platform that offers numerous plugins for analytics and other data tracking.
There are various WordPress plugins that provide insightful analytics and help you track visitor behavior effectively. Most WordPress users use these Plugins to work nicely and to give their WordPress account a boost.
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