Laws of Continuation
The Law of Continuation underlines the natural tendency of the human eye to follow constant directions or lines exhibited in attracting viewers’ attention. The designers imply this principle to control where the viewer directs the glance, to distribute visually, and to combine elements within an arrangement. Through arranging elements consecutively or by means of using lines or paths, designers are capable of highlighting some specific points of view while lowering attention on some others and therefore, the viewer is affected nicely by lines or paths in such a way that their consideration is favorably moved smoothly from one part to another creating a sense of unity and movement in the design. In fact, designers can benefit a lot from orientation of all design principles which eventually help in arrange, organizing, and streamlining of screen space as well as better communication.
Laws of Proximity, Uniform Connectedness, and Continuation
Fundamental principles of design stem from the fact that as human beings we have evolved to make sense of visual data and information around us. The principles that are exemplified in this theory comprise Proximity Laws, Uniformity Laws, and Continuity Laws which are all applied in Gestalt psychology. Proximity directs us to see objects within a short range as associative, and thus belonging together which is helpful in organizing information.
Uniformity in visual relation is achieved by intentionally tying in some of the elements through sharing attributes, whereas Linearity approaches are meant to suggest the flow of information through visual paths or lines. This post goes deeper into these laws with an explanation of their applications, benefits, limits, and illustrations from real life to allow designers to exploit the laws’ potential and develop appealing images.
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