How a feature table look and what you should write in it?
A feature table is a tool used to compare the features and functionalities of different products or services offered by competitors. It typically consists of rows representing features and columns representing competitors. Each cell contains information about whether the feature is present, its level of implementation, and any additional notes. Here’s how a feature table may look and what you should write in it:
Feature |
Competitor A |
Competitor B |
Competitor C |
Competitor D |
---|---|---|---|---|
Feature 1 |
✓ |
✓ |
✓ |
|
Feature 2 |
✓ |
✓ |
✓ |
|
Feature 3 |
✓ |
✓ |
||
Feature 4 |
✓ |
✓ |
✓ |
|
Feature 5 |
✓ (Advanced) |
✓ |
✓ |
✓ (Basic) |
In the feature table:
Feature: This column lists the specific features or functionalities being compared.
Competitor A, B, C, D, etc.: Each column represents a competitor, and the cells within each column indicate whether the competitor offers the feature (✓), does not offer the feature (blank), or provides the feature with additional notes (e.g., Advanced, Basic).
What you should write in the table:
- Indicate whether each competitor offers the feature with a checkmark (✓) or leaves the cell blank if the feature is not offered.
- If a competitor provides the feature but with specific variations or levels of implementation (e.g., advanced, basic), include these details in the cell.
- Add any additional notes or comments in the cells to provide context or clarification about the features, such as limitations, special functionalities, or unique selling points.
Competitive and Market Analysis of Product Management
Product managers must incorporate market research and competition analysis since they offer crucial insights into consumer demands, market dynamics, and the competitive environment. Product managers must comprehend the scale of the market, identify rivals, and evaluate their offerings to design and improve profitable products. To assist product managers in making wise choices and maintaining an advantage in the dynamic market, this guide examines the processes of market research, competitor analysis, and feature table construction.
Table of Content
- Market Research – Sizing the Market:
- Introduction to Finding Competitors:
- How Product Managers should research competitors?
- Direct, Indirect & Potential Competitors and Their Impact:
- Five Criteria for Understanding Competitors:
- Competitive and Market Analysis of Product Management:
- What is a Product Feature Table?
- How a feature table look and what you should write in it?
- Practice Building a Feature Table:
- How to Analyze Specific Feature?
- How to Monitor Competitors?
- What Do We Ultimately Care About as a Product managers?
- Conclusion:
- FAQs on Competitive and Market Analysis of Product Management:
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