Competitive and Market Analysis of Product Management
Aspect |
Description |
---|---|
Competitor Analysis |
Looks at what other companies are doing with their products, prices, where they sell, and how they market them. |
Market Analysis |
Checks how big the market is, if it’s growing, what people are buying, and what’s stopping them from buying more. |
Customer Analysis |
Figures out who exactly wants to buy our product, what they’re like, what they want, and how they behave. |
Opportunities and Threats |
Lists out good things that could happen for our product and bad things that could happen, like changes in the market or new competitors. |
Competitive and Market Analysis of Product Management
Product managers must incorporate market research and competition analysis since they offer crucial insights into consumer demands, market dynamics, and the competitive environment. Product managers must comprehend the scale of the market, identify rivals, and evaluate their offerings to design and improve profitable products. To assist product managers in making wise choices and maintaining an advantage in the dynamic market, this guide examines the processes of market research, competitor analysis, and feature table construction.
Table of Content
- Market Research – Sizing the Market:
- Introduction to Finding Competitors:
- How Product Managers should research competitors?
- Direct, Indirect & Potential Competitors and Their Impact:
- Five Criteria for Understanding Competitors:
- Competitive and Market Analysis of Product Management:
- What is a Product Feature Table?
- How a feature table look and what you should write in it?
- Practice Building a Feature Table:
- How to Analyze Specific Feature?
- How to Monitor Competitors?
- What Do We Ultimately Care About as a Product managers?
- Conclusion:
- FAQs on Competitive and Market Analysis of Product Management:
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