Hotjar
The eighth on our list of best tools for real-time analytics in digital campaigns is Hotjar. Hotjar is a user behaviour analytics software that helps understand in which way visitors interact with any website. With the latest user behaviour and feedback visualizations at their disposal, Hotjar empowers webmasters to make necessary optimizations to their websites for increased user experience, which in turn helps increase engagement and raise conversion rates.
Features
- Offers visual heat maps of their clicking cursor and scroll usage.
- Can also watch recordings of each session on the website using this tool
- It is easy to code it onto the website as well, or it can be attached to different applications such as WordPress, Shopify and more.
Pros
- Provides excellent customer support through documentation and tutorials.
- Designed to work seamlessly across various devices and screen sizes.
Cons
- Relying heavily on Hotjar for user insights can create a dependency.
- Using hotjar’s tracking code can potentially slow down website performance.
Pricing
- Basic: Free
- Plus- $32/month.
- Business: $80/month.
- Scale: $171/month.
Link- https://www.hotjar.com/
10 Best Tools for Real Time Analytics in Digital Campaigns
Real-time analytics play a huge role in the incessant fast pace of change that is defining the new world of digital marketing. The edge of any campaign avails real time insights in an unending gush, riding on the high and low tides of consumer behaviour. This enables them to pivot strategies at the drop of a hat, ensuring their efforts are aligned with the tides of audience preferences and market dynamics, both of which keep changing ever so frequently.
The ability to monitor, analyze, and make adjustments on the move is critical in keeping them competitive enough in today’s fast-paced digital space. Let’s discover the top 10 best Tools for Real-Time Analytics effectively.
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