Google Analytics
The first on our list of best Tools for Real Time analytics in digital campaigns is Google Analytics. This digital marketing analytics tool provided by Google assists you by gathering complete information about user behaviour on your site and app. It gives a unique insight regarding machine learning so that one can take the best out of his data.
Features
- Tracks a specific page or section that is being viewed by the viewer.
- Shows the number of active numbers on your site or app.
- Tracks traffic from organic search, social media, referral or direct traffic to identify where your current visitors are coming from.
Pros
- Collects, organizes, and manages your data easily with a variety of integrated tools.
- Offers multi-platform support: desktop and mobile.
Cons
- Privacy concerns due to extensive data collection
- Allows users limited control over information, as the data gathered by Google Analytics is owned by Google.
Pricing
- Free
- Analytics 360 – Custom pricing
Link- https://marketingplatform.google.com/about/analytics/
10 Best Tools for Real Time Analytics in Digital Campaigns
Real-time analytics play a huge role in the incessant fast pace of change that is defining the new world of digital marketing. The edge of any campaign avails real time insights in an unending gush, riding on the high and low tides of consumer behaviour. This enables them to pivot strategies at the drop of a hat, ensuring their efforts are aligned with the tides of audience preferences and market dynamics, both of which keep changing ever so frequently.
The ability to monitor, analyze, and make adjustments on the move is critical in keeping them competitive enough in today’s fast-paced digital space. Let’s discover the top 10 best Tools for Real-Time Analytics effectively.
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