Why Would You Run YouTube Ads
YouTube offers a massive user base, with over 2.1 billion monthly active users. On average, individuals use their mobile devices to watch YouTube for over an hour every day. The popularity of Smart TVs these days has led to a sharp increase in the amount of time spent watching YouTube on TV.
It’s also difficult to ignore the fact that, in terms of search traffic, YouTube is second after Google. It should come as no surprise that YouTube has become a top medium for advertisers worldwide, given the strength of Google AdWords. The only thing that makes budgeting difficult is that the cost of YouTube advertisements is not explicitly stated. But this isn’t any different from a lot of other online advertising formats. Online, it seems that bidding for advertising space is the norm, with the highest bidder usually getting accepted.
How Much YouTube Ads Cost
To estimate the YouTube ads cost in India, you need to understand how the platform calculates your advertising expenses. YouTube is owned by Google. As a result, you use the Google AdWords network to advertise on YouTube. Your bid for ad placement determines the price of YouTube ads, just like it does for any other kind of Google AdWords campaign. As a result, it is not possible to be sure of the exact cost of YouTube advertisements.
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