Why is Website Design Important?
A well-designed website makes a big impact on customer engagement and brand image. Rather than worrying about whether the website should be static, dynamic, or single page, the focus should be on developing an excellent website design. Poorly designed websites irreparably destroy user experiences and brand images, no matter how good the products/services are. Customers face at least 1-3 website issues (like the infamous “404 response”, server timeout, and more) daily. During peak rush hours multiple websites crash, a common example being during board exam results. So, there’s a lot of improvement urgently required in website design departments, both nationally and internationally.
Benefits of Having a Good Website Design
Website design means creating the workflow of a website, and then accordingly designing its front-end and back-end. Websites constitute >50% of a netizen’s Internet experience, with about 200 million websites active worldwide. As per Statista, an average netizen browses 10-130 websites daily, and even more on holidays and weekends. Website usage increased multifold during the Covid-19 pandemic, when people couldn’t visit stores physically, and purchased from websites. Websites today serve as the primary face of brands, as customers today assess brands online before making a purchase.
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