Why is Digital Marketing Important for Your Business?
If you’re a GenZ or Millenial, you must have surfed Instagram quite a few times throughout the day and those cute pearl clips and handbag reels just want you to purchase them right away. Let’s be real – you also want them back! That’s what digital marketing is – attracting your attention through the channel you use the most. A study found 67.9% of Millennials and 70.2% of Gen Z had made at least 1 purchase or more in the past month based on social media. If you want your business to thrive, you need traffic and this is where digital marketing will help you.
Digital marketing also gives you access to additional data and analytics about your customers, how they buy, and what they desire. For your business to prosper, you must understand and utilize digital marketing. Unlike traditional marketing, Digital marketing requires less cost to start with so it’s an apt form of marketing for small business owners who want to attract customers and make themselves known in their locality. According to Google, 88 percent of mobile phone users who make a local search visit a linked store within the next week.
Not only businesses can increase their customer rates but also retain customers. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs and they have a retention rate of just 33%. So, this calls for companies to invest in Digital Marketing.
What is Digital Marketing?
Have you ever wondered how you’re able to see the ad for the exact thing you were thinking about? It’s spooky, isn’t it? Well, technology has advanced so much that marketers are now able to target customers like you just by seeing your personalized data digitally. The product or service they advertise through your mobile screen or desktop is part of digital marketing. Sounds familiar. Right? Let’s jump into the concept of digital marketing.
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