What is User-Centered Design?
User-centered design (UCD) refers to a user-friendly approach to product, service, or system design that puts the users as a priority taking into consideration their wants and limitations under consideration. However, UCD focuses basically on empathy gaining with the target audience, which involves deep research and analysis. This means the use of different methods for instance user interviews, questionnaires, direct observations, and the creation of user types which will eventually help to build a strong grasp of users’ needs and problems they are experiencing. This key aspect of UCD is presented in the form of an iterative approach. Solutions are not fixed but change through phases of prototyping, testing, and iterating after getting users’ responses. The iterative nature of this process leads to the best possible product, one that is fully in tune with user needs and preferences, and this is how an improved user experience and increased customer satisfaction happen.
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