What is Transactional Marketing?
Transactional Marketing is a way of doing business that’s all about making quick sales without trying to build long-lasting relationships with customers. It’s like a one-time transaction, where the goal is to sell a product or service right away without thinking much about getting repeat business. This method uses a lot of advertising and promotions to catch the attention of customers and convince them to buy on the spot. For instance, you might see limited-time discounts or special deals as part of transactional marketing. Instead of focusing on creating lasting relationships with customers, transactional marketing is more about reaching sales goals in the short term. It usually involves highlighting the immediate benefits and features of a product to encourage a fast purchase decision.
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