What is SEO?
Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a website is displayed in a search engine list (like Google), the more visitors it is expected to receive.
SEO considers how search engines work, what people search for, and which search terms (words) are typed. Optimizing a website may involve editing the content to increase its relevance to specific keywords. Promoting a site to increase the number of links, is another SEO tactic.
Types of SEO
- Technical SEO: Technical SEO refers to the optimization of a website’s technical infrastructure to improve its search engine rankings by concentrating on the website’s architecture, speed, mobile-friendliness, and other technical factors that impact its visibility on search engines like Google.
- On-Page SEO: On-Page SEO, as the name suggests, focuses on optimizing the content and elements found on a single web page to improve its visibility in search engine results pages (SERPs). On-Page SEO involves making direct improvements to the content and HTML source code of a page.
- Off-Page SEO: Off-Page SEO, also known as “off-site SEO,” encompasses all the activities and efforts undertaken outside of your website to improve its search engine rankings. These efforts primarily revolve around building backlinks, creating a positive online reputation, and establishing trust with search engines.
How Does Good Website Design Help in SEO ?
In the ever-evolving digital landscape, a website’s design isn’t just about aesthetics (the beauty and appearance of something.)—it’s a critical factor in determining its success in search engine rankings. Good website design goes beyond looks; it influences user experience, accessibility, and technical performance, all of which significantly impact SEO (Search Engine Optimization) outcomes.
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