What is Selling?
A part of the marketing process which involves all the personal and impersonal activities that are involved in finding, securing, and developing a demand for a good or service is known as Selling. The basic purpose of selling is to transfer the ownership of the goods by means of aggressive promotion.
According to William J. Stanton, Selling is informing and persuading a market about a product or service. It is a function of promotion.
According to Still, Cundiff and Govoni, Selling in its broad sense, is not only the making of sales, that is, effecting ownership transfers; but, also identifying prospective consumers, stimulating demands and providing information and services to buyers.
Difference between Selling and Marketing
Selling and Marketing may seem like two similar concepts; however, they have huge differences between them. Marketing is a much broader concept than Selling.
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