What is Push Marketing?
Push Marketing is when a company actively shows its products to people, instead of waiting for customers to come looking for them. It’s like when someone tries to sell you something directly, by either talking to you about it, sending you ads in the mail, or putting up big posters where you can see them. This way, the company makes sure that a lot of people get to know about what they’re selling, hoping that this will make people want to buy their products. This approach is really handy for companies when they have a new item they want everyone to know about, or when they’re trying to get into a new market where not a lot of people know them yet.
Difference between Push Marketing and Pull Marketing
Push Marketing and Pull Marketing are the two approaches of marketing used by organisations to promote their goods and services. Push marketing is an approach, including pushing a product or service onto the customers, even though they do not seek out the same. However, pull marketing is an approach where companies aim to get customers interested in their products so that the customers seek out the products themselves.
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