What is Product Scaling?
Product scaling is a strategic endeavour that focuses on enhancing a product’s infrastructure and capabilities to accommodate an expanding user base without compromising performance or user satisfaction. It’s vital for products that have an established market presence and are experiencing or anticipating rapid growth. The goal is to maintain or improve the user experience during this growth, ensuring the product’s long-term success in the market.
Difference between Product Growth and Product Scaling
s.Product growth focuses on increasing the product’s market presence and customer base, while product scaling is about expanding the product’s capabilities and infrastructure to support its growing demand. This article delves into the nuanced differences between these two critical strategies, shedding light on their unique roles in a product’s lifecycle.
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