What is Product Analytics?
Product analytics is a set of tools that allows product managers and product teams to assess the performance of the digital experience of the product they build, i.e., analyze user interaction with digital products.
- It provides critical information to diagnose problems and optimize performance.
- It is user-centric and focuses on how the users interact with the product.
- Product analytics helps the product manager to determine what aspects of the product need improvement.
- It also helps to measure and optimize user experience.
- Product managers, user experience designers, and growth strategists rely on product analytics.
Difference Between Product Analytics and Business Intelligence
Product Analytics involves examining the product features, quality, appearance, costs, and many other aspects. It is conducted by product managers and potential buyers. On the other hand, Business Intelligence involves strategies that are used by enterprises for data analysis and management of business information. This article focuses on discussing the difference between product analytics and business intelligence.
Table of Content
- What is Product Analytics?
- What is Business Intelligence?
- Product Analytics vs Business Intelligence
- Conclusion
- Frequently Asked Questions (FAQs) on Product Analytics vs Business Intelligence
Contact Us