What is Personality?

Personality can be described as a rich tapestry of inner psychological characteristics that both mould and mirror an individual’s thoughts and behaviours within their surroundings. These inner traits encompass a diverse array of qualities, attributes, traits, factors, and mannerisms that set one person apart from another. Personalities wield substantial influence over a person’s choices, whether it be in selecting products or choosing where to shop. Moreover, they significantly shape how consumers respond to a company’s communication efforts.

The term “personality” traces its origins to the Greek word “persona”, meaning “to speak through.” Personality represents the amalgamation of characteristics and qualities that constitute a person’s distinctive identity. It signifies the role an individual assumes in public life. Every person possesses a unique, personal character that serves as a primary driver of their behaviour, defining their personality.

In the realm of Organizational Behavior, an individual’s personality plays an exceptionally pivotal role in assessing their conduct within an organisation. When a person in a senior organisational role exhibits an incompatible personality, it can have detrimental effects on relationships and potentially lead to unrest in the workplace.