What is Motion Design?

What is Motion Design?

Motion design is a set of processes that involves design, animation, editing, compositing, and visual effects in order to create visuals along with transitions and animations around them. In simpler terms, Motion Design is a Design that is animated and changing over time – preferably on a screen. It not only involves the creative aspect but also the technical aspect where the designer works on both, Creation as well as animation. Motion designers have to come up with ideas, write concepts, put together mood boards and presentations, create layouts, and then animate....

Role of Motion design in UX

There are five major roles of Motion design in the User Experience, these roles are as following:...

Best Practices

Motion Design is a bit different from animations since it involves a broader range of techniques beyond traditional animation in order to convey our message to the user using visuals. One issue that most of the users face from poor motion designs is that they reduce the speed of interaction between the user and the application. Make sure that your motion design is at a decent speed that does not make your user wait for too long. Good Motion graphics or animations feel natural, subtle, and unobtrusive. They almost feel like the product is physical and responding to what the user is doing. make sure that your motion design appears to be as close to reality as possible. Motions are more visually appealing when they are subtle. Don’t overdo motion design in your application or website. Make sure that they have a real purpose for being there. Motion designs should be very quick, this may vary for different motion designs depending on what you are using it for but generally, a Motion should be between 100 milliseconds and 500 milliseconds. Most of the time you don’t want them above 300 milliseconds....

Conclusion

Motion design is a set of processes that involves design, animation, editing, compositing and visual effects in order to create visuals along with transition and animations around them. Like we discussed, Communication, Feedback loops, Wayfinding and Gamification are the most powerful ways that motion and motion design can impact your user’s experiences. These points make motion design a very crucial step in coming up with a professional UX design. Make sure to follow the points we discussed in this article to create an effective microcopy for your next project....