What are Shopping Products?
The products to which consumers devote considerable effort and time in shopping are known as Shopping Products. For these products, the buyer first compares the price, style, quality, etc., of different brands at different stores before making the final decision of purchase. For example, shoes, clothes, mobile phones, jewellery, etc.
Some of the features of Shopping Products are as follows:
- Shopping products are usually durable.
- The unit price as well as the profit margin of the shopping products are high.
- Consumers usually plan in advance to purchase these products.
- Before making the final decision of the purchase, the consumers first compare products of different companies and at different stores.
- The retailers help the manufacturer in the sale of shopping products, as they play a crucial role in persuading the consumers in buying the product.
Difference between Convenience Products, Shopping Products and Speciality Products
Based on Shopping Efforts there are three types of products; namely, Convenience Products, Shopping Products, and Speciality Products.
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