What are Meta Generative AI Tools for Business
Image Expansion
Allows advertisers to spend less time and resources reutilization creative assets across multiple surfaces, like Feed or Reels.
Background Generation
Allows advertisers to customize their creative ads for different audiences by creating multiple backgrounds for their product images.
Text variations
By using the advertiser’s original content, it could be possible to create multiple variations of ad text that highlight the key selling features of the product or service. This approach enables a more efficient and targeted reach to the audience.
Quick Tip: To optimize ad performance, Meta recommend incorporating a variety of text options. This ensures that Meta can deliver the most compelling variation to each viewer, increasing the likelihood of a positive response. With Meta Advantage+ Creative, advertisers and business will have the power to effectively reach the target audience and enhance the impact of the advertising campaigns.
Meta debuts Generative AI features for Advertisers
Meta Platforms (META) which owns Instagram, Facebook, and WhatsApp is set to make its generative AI tools available to all advertisers on its platforms, enabling them to craft personalized ads by customizing both images and text to effectively reach their target audiences. This initiative comes as an effort to enhance the advertising experience for businesses and further align their offerings with their audience’s preferences. Given that the majority of Meta’s revenue relies on advertising, this move could potentially support the company’s performance. After conducting initial tests with a select group of advertisers starting in May, Meta plans to roll out these innovative tools globally by next year. Advertisers will have the ability to create unique backgrounds, adjust aspect ratios across various surfaces, and generate multiple versions of ad text using these upcoming features.
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