Web Designer Roles and Responsibilities

Some of the roles and responsibilities of a Web Designer are:

1. Researching and Analysis

Web designer is responsible for researching and analyzing the target audience/users. A Web designer must write the research guidelines about outline how research should be conducted. Then the web designer also presents the data to the business team in a presentable way. This helps the business team to analyze the target audience and come up with marketing strategy as well as this helps during building of the User Interface and Experience.

2. Creating wireframes and prototypes

Web designer create wireframes and multiple prototypes with tools like Figma, Adobe XD, Sketch, etc. Wireframes are detailed structural sketches that illustrate structuring and navigation of the website. A wireframe for a digital product is similar to a blueprint for a house. Wireframe clearly illustrates how the product functions and the core elements of its design. As a web designer you will be expected to create wireframes and prototypes to be implemented by the frontend team. Figma is a very popular tool used for prototyping the website design.

3. Handling the UI/UX and graphic design

Web designer has the responsibility to design graphics and logos for the website. Web designer also works on the user interface and user experience of the website. A Web designer utilizes the data and analytics from conducting research in making design decisions. All the branding and logos that appear in a website are the responsibilities of web designer. A web designer has to create visual elements in software like Adobe Illustrator, Photoshop, Lightroom etc.

4. Constantly measure how designs are performing

Responsibilities of a web designer goes beyond the completion of the design, web designers have to constantly measure how designs are performing for target customers. And Iterate and improve those experiences as needed. After the website in running in production, a web designer have to monitor it and take feedback from the users and again follow the 3 phases of web designing to implement those feedbacks.

5. Collaborating with marketing, frontend and business team

Collaboration and not working in silos is important for better implementation of the design. Web designers collaborate with marketing, frontend and business team (if any) for better insights and ensuing the correct implementations of the design. For this collaboration, continuous communication and giving and receiving of feedback among different teams in a company is very important.

6. Staying updated with the latest design trends and new tools for UI/UX Design

Design is an ever evolving field. And changes happen very frequently in the field of web design. As a web designer, you are expected to know what’s happening in the field, what are the latest design trends and new tools in the market. For someone who is genuinely interested in the field of design, this is more of a habit than a responsibility and for others, you must remember that this is an informal responsibility, this depends more on your passion for web design but will help you in longer run.

Web Designer – These days Web Design is a niche field with very specific roles and responsibilities. where professionals focus on creating visually appealing and user-friendly websites. People who have a keen eye for aesthetics, understand user experience (UX) principles, and are proficient in design software can start their careers in Web Design.

In this article, we will discuss what a Web Designer is, Web Designer Skills and what are the specific roles and responsibilities of a web designer that you must know before entering the field of web design.