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Topics in Marketing

Benefits of Studying Marketing

  1. Marketing: Features and Functions
  2. Meaning and Elements of Marketing Mix
  3. Marketing Management Philosophies
  4. 5 Steps of Marketing Process
  5. Difference between Selling and Marketing
  6. STP – Segmentation, Targeting, and Positioning
  7. Business Buyer Behaviour: Meaning and Types
  8. 8 Steps of Business Buying Process
  9. Types of Buying Decision Behaviour
  10. Buyer Decision Process
  11. Consumer Behaviour: Concept and Major Factors Influencing Buying Behaviour
  12. Steps of Designing a Customer-Driven Marketing Strategy
  13. Personal Selling: Steps in the Creative Selling Process
  14. Types of Wholesalers
  15. Product Life Cycle (PLC) | Stages and Case Study of Apple
  16. New Product | Concept, Importance and Challenges
  17. Five Product Levels
  18. 8 Stages of New Product Development Process
  19. Difference between Branding and Packaging
  20. Unique Selling Proposition | Full Form of USP, Types and Example
  21. Changing Marketing Landscape
  22. Marketing Research: Meaning, Scope and Uses
  23. Methods of Marketing Research
  24. 7 Stages in Marketing Research Process
  25. What is Search Engine Marketing and How it Works?
  26. Internet Marketing : Meaning, Types and Internet Marketing Strategy
  27. Performance Marketing : Meaning, Types, Strategy, Benefits & Examples
  28. Multilevel Marketing (MLM) : How it Works?
  29. Affiliate Marketing – Working, Types, Advantages & Disadvantages
  30. Service Marketing – Types and Marketing Strategies for Service Firms
  31. Agricultural Marketing: Meaning, Measures, Defects and Alternate Marketing Channels
  32. Vertical Marketing System | Types, Benefits and Drawbacks
  33. Horizontal Marketing System: Meaning, Types and Advantages
  34. Difference between Vertical Marketing System and Horizontal Marketing System
  35. What is Content Marketing? |Types, Importance & Strategies
  36. Steps of Content Marketing
  37. Marketing Intelligence | Concept, Significance, Types and Uses
  38. Marketing Logistics | Meaning, Functions, and Components
  39. Marketing Environment: Features and Types
  40. 8 Green Marketing Strategies for a Sustainable Future
  41. Pricing | Objectives, Importance, Factors and Pricing Strategies
  42. Types of Pricing Methods
  43. Pricing Strategy for New Products
  44. Price Adjustment Strategies
  45. Basis for Market Segmentation
  46. Steps in Market Segmentation
  47. Market Targeting Strategies
  48. Benefits of Market Segmentation
  49. Levels and Patterns of Market Segmentation
  50. 4 Steps to Build Strong Brands
  51. Do’s and Don’ts of Logo Design
  52. Marketing Channels: Concept, Importance, Levels and Types
  53. Promotion | Types, Importance and Characteristics
  54. Stages of Consumer Adoption Process
  55. Channel Design Decision: Meaning, Importance, and Steps
  56. Stages of Consumer Adoption Process
  57. International Marketing | Features, Scope and Significance
  58. International Marketing Research | Meaning, Significance and Process
  59. Problems and Challenges to International Marketing
  60. International Advertising| Meaning, Objectives and Challenges Involved
  61. Sales Interview Questions and Answers

Marketing

Marketing is an important functional area of management that involves activities undertaken by an organisation for the promotion of buying and selling of a good or service. The meaning of marketing is different in the traditional sense and modern sense.

In the traditional sense, it means the performance of business activities directing the flow of goods and services from manufacturers to consumers. In simple terms, the traditional meaning of marketing focuses on selling a good after it has been manufactured. In the modern sense, marketing means a social process through which an individual gets what he/she wants by creating offerings and the free exchange of products and services with others. 

According to the American Marketing Association, “Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user”.

According to Philip Kotler, “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other”.

Table of Content

  • Topics in Marketing
  • Benefits of Studying Marketing
  • What will you do as a Marketing Professional?
  • Marketing Careers
  • Frequently Asked Questions (FAQs) About Marketing

Similar Reads

Topics in Marketing

Marketing: Features and Functions Meaning and Elements of Marketing Mix Marketing Management Philosophies 5 Steps of Marketing Process Difference between Selling and Marketing STP – Segmentation, Targeting, and Positioning Business Buyer Behaviour: Meaning and Types 8 Steps of Business Buying Process Types of Buying Decision Behaviour Buyer Decision Process Consumer Behaviour: Concept and Major Factors Influencing Buying Behaviour Steps of Designing a Customer-Driven Marketing Strategy Personal Selling: Steps in the Creative Selling Process Types of Wholesalers Product Life Cycle (PLC) | Stages and Case Study of Apple New Product | Concept, Importance and Challenges Five Product Levels 8 Stages of New Product Development Process Difference between Branding and Packaging Unique Selling Proposition | Full Form of USP, Types and Example Changing Marketing Landscape Marketing Research: Meaning, Scope and Uses Methods of Marketing Research 7 Stages in Marketing Research Process What is Search Engine Marketing and How it Works? Internet Marketing : Meaning, Types and Internet Marketing Strategy Performance Marketing : Meaning, Types, Strategy, Benefits & Examples Multilevel Marketing (MLM) : How it Works? Affiliate Marketing – Working, Types, Advantages & Disadvantages Service Marketing – Types and Marketing Strategies for Service Firms Agricultural Marketing: Meaning, Measures, Defects and Alternate Marketing Channels Vertical Marketing System | Types, Benefits and Drawbacks Horizontal Marketing System: Meaning, Types and Advantages Difference between Vertical Marketing System and Horizontal Marketing System What is Content Marketing? |Types, Importance & Strategies Steps of Content Marketing Marketing Intelligence | Concept, Significance, Types and Uses Marketing Logistics | Meaning, Functions, and Components Marketing Environment: Features and Types 8 Green Marketing Strategies for a Sustainable Future Pricing | Objectives, Importance, Factors and Pricing Strategies Types of Pricing Methods Pricing Strategy for New Products Price Adjustment Strategies Basis for Market Segmentation Steps in Market Segmentation Market Targeting Strategies Benefits of Market Segmentation Levels and Patterns of Market Segmentation 4 Steps to Build Strong Brands Do’s and Don’ts of Logo Design Marketing Channels: Concept, Importance, Levels and Types Promotion | Types, Importance and Characteristics Stages of Consumer Adoption Process Channel Design Decision: Meaning, Importance, and Steps Stages of Consumer Adoption Process International Marketing | Features, Scope and Significance International Marketing Research | Meaning, Significance and Process Problems and Challenges to International Marketing International Advertising| Meaning, Objectives and Challenges Involved Sales Interview Questions and Answers...

Benefits of Studying Marketing

Helps in Gaining adaptable skills. Helps in a variety of industries. Helps in a gathering and analysing market information. Helps in influencing decisions of individuals or groups. Helps in understanding how to influence decisions. Helps in communication skills. Helps in understanding other people....

What will you do as a Marketing Professional?

Implementing strategy: The main function of a Marketing Professional is to implement strategy that outlines how the marketing team will support business goals. You help implement this strategy via prioritized activities on the marketing roadmap. Gathering and analysing market information: Collecting adequate, reliable and timely market information about the market is one of the most important functions of a marketer. It involves studying market conditions, to determine needs, priorities and preferences of the customers. The main motive behind gathering and analysing the market is to identify products and services which lead to customer satisfaction. Market planning: After gathering and analysing the market information, a Marketing Professional is required to develop plans according to the market conditions so that marketing objectives can be achieved. Making plans for increasing production level, plans for promotion, etc. are included in market planning. Creating programs and campaigns: Various marketing campaigns are run by Marketing professionals that align with the company’s strategic objectives. Coordinating cross-functional teams: One of the most important function of a Marketing professional is to provide cross-functional leadership. As a Marketing professional you are required to keep everyone informed of the marketing plans. And all the internal marketing-related questions or requests are also handled by the Marketing Professional. Product planning and development: The main aim of a product is to satisfy the needs and wants of people. If the product satisfies the needs and wants of people, then it is said to be successfully marketed. All the decisions regarding feature, shape, size, etc., are involved in product planning and development. Unique design, features, colour, etc., make a product attractive and more demanding....

Marketing Careers

1. Social media coordinator...

Frequently Asked Questions (FAQs) About Marketing

1. What is the difference between Selling and Marketing?...

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Benefits of Studying Marketing

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