Social Media Use in China by the Numbers

• According to a report by Statista in 2012, China has more than 989 million active social media users. This number is expected to reach 1.1 billion by 2025.

• Chinese people spend an average of 2.25 hours on social media platforms daily.

• WeChat is China’s dominant social media platform.

• It offers users a wide range of features, such as messaging, payment, and e-commerce functions. Weibo is another popular app that is similar to Twitter.

• It has over 550 million monthly active users. It is often used for news updates, celebrity gossip, and trending topics.

• TikTok has rapidly gained popularity in recent years. it has 600 million monthly active users in China alone.

• Social media use in China has seen a lot of growth over the past years.

• Chinese social media presents a lot of opportunities for brands to connect with Chinese consumers.

• It has a large user base, diverse content, and a highly mobile-first culture.

In today’s interconnected world, the importance of Chinese social media for global brands is highly in demand. Popular Chinese social media platforms are WeChat, Weibo, and TikTok. They have become quite influential not only in China but also on a global scale. These platforms have millions of active users worldwide. They provide an opportunity for global brands to connect with Chinese consumers.

In this article, it is described why Chinese social media has become an important part of global brands. It also describes the top social media platforms used in China and their uses.