SEO Interview Questions for Fresher

1. Define SEO and its core objectives.

SEO is a set of strategies and practices aimed at improving a website’s visibility on search engines like Google. The core objectives of SEO include enhancing website visibility, driving targeted traffic, improving user experience, and ultimately, increasing the chances of converting visitors into customers or achieving other desired actions

2. Explain the distinction between organic and paid search results.

• Organic Results: These are natural search results that appear based on relevance to the search query. They are not influenced by payment and are determined by search engine algorithms.
• Paid Results: These are advertisements. Advertisers pay to have their content displayed when specific keywords are searched. They are usually marked as ads and placed at the top or bottom of search engine results pages.

3. Describe the primary search engines and their differences.

Google, Bing, and Yahoo are the main search engines. They all help you find things online, but Google is the most popular. Each has its own way of deciding which results to show first, and they might look a bit different, but they all do the same job in their own way.

4. What is difference between on-page and off-page.

• On-Page SEO: Involves optimizing elements on the website itself, such as content, meta tags, and page structure.
• Off-Page SEO: Focuses on external factors like backlinks, social media signals, and other elements that influence the site’s authority and popularity.

5. Explain the significance of search intent and how to identify it.

Search intent is like asking, “Why did you search that?” It’s important because it helps websites give you exactly what you need. To figure it out, look at the words people use in searches. Are they looking for information, trying to buy something, or just browsing? Knowing this helps websites show the right stuff and makes your search more helpful.

SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic to a website by making it more appealing to search engines like Google.

Here, we provide Top SEO Interview Questions and Answers tailored for both freshers and experienced professionals with 3, 5, and 8 years of experience. Here, we cover everything, including core SEO concepts, keyword research, on-page and off-page optimization, technical SEO, link building, analytics, and more, that will surely help you crack SEO interviews.