Personalization vs Customization
- Personalization: Personalization is when the system does the work of custom designing for the person. It’s about using algorithms and data to change things up based on personal tastes and what the user has done on a platform (previous user interactions).
Example: When you visit amazon site, you get some recommendations. They look at what you have been checking and buying, and then they suggest stuff you’re likely to be interested in through email or a notification. - Customization: Customization in a bit more interactive than personalization. Here the person gets the chance to change the interface look to match their own style/interests.
Example: Think of a website that lets you pick between a light or dark theme. It’s like you have the chance to opt your way of viewing things.
Importance of Personalization in UI/UX Design
Design is all about customizing ( which is creating a customer preference-based design ). It is about creating those vibes to a person that they like and have been taught when they interact with our webpage.
Table of Content
- What is Personalization in UI/UX?
- Personalization vs Customization
- Types of Personalization
- Importance of Personalization in UI/UX Design
- Essential Elements of Personalization in UI/UX
- Working Process
- The Main Issues Caused by Too Much Personalization
- How to Prevent Over-personalization in UI/UX?
- Conclusion
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