How to Create a Snapchat Geo-filter?

Step 1: Download the Snapchat app, sign up, and create an account.

Step 2: Confirm and validate both the phone number and email registered to the account.

Step 3: To create your personal GeoFilter, open a new file in Photoshop or any other photo editing app and complete the following sub-steps:

• Set file dimensions to 1080 x 1920 pixels and create a transparent background.
• Save it as a PNG document to create a transparent background.

Step 4: Prepare your brand or event logo and place it on the Photoshop file. It’s recommended that trademarks be positioned along the bottom, top, or side of the picture area. It’s vital to avoid putting photographs or text in the middle or main frame of the GeoFilter image. The layout should stay along the border so that it frames users’ snapshots rather than blocking them.

Step 5: Choose a text color that complements the background of the pictures. For example, if it’s a night event, choose white or lighter-shaded text. The font has to be readable within a quick Snapchat time limit, so avoid slanted or cursive script.

Step 6: General recommendations for what you can’t include in your GeoFilter include:

• Logos or brands you don’t own or have authorization to use
• Pictures of people
• Phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames, or private information
• Hashtags
• Gambling or lotteries
• More than two lines of non-stylized text
• Drug-related content
• Social platform logos
• Political content material should encompass “GeoFilter paid for by [insert name of purchaser]” in 40-pixel height with a shadow background on that text.

Other key pointers to keep in mind while designing a GeoFilter consist of:

• Be creative, and make it visually compelling.
• Geofilters are about sharing a place, occasion, or concept and need to be something that Snapchat users will want to send to their friends through the app.
• Less is more for Snapchat GeoFilters, so don’t cover up an excessive amount of screen with the design.
• Make sure the GeoFilter content material is relevant to the area.

For extra content restrictions and guidelines, please see the Advertising Policies and Community Guidelines from Snapchat.

Step 7: Save your GeoFilter as a PNG report. It is vital that the record(s) be stored as PNG files so that the background stays transparent. This is the best way users can include their pictures and videos, even when using the GeoFilter.

Step 8: You can now upload your filter using the On-Demand Geo-filters tool and log in to your Snapchat account.

Snapchat is known for its fun, innovative, and often goofy filters that users can add to spice up their selfies and make shareable videos. Most of the filters you commonly see are made by Snapchat and are available to all users, but you could have noticed some that are specific to your region, whether it’s a city or a different public space. Such filters are commonly referred to as “Snapchat GeoFilter“.

Businesses can also have their very own filters, making Snapchat an excellent advertising tool to not only impress clients but also get them to share your business and location with their Snapchat followers. Fortunately, creating a Snapchat geo-filter is quite straightforward and not expensive. Here’s how you can create a Snapchat GeoFilter.