- Merchandising plays a crucial role in the overall success of the business. There are two simple factors for effective and successful merchandising which are visibility and appeal. The more visible a product is, the more likely it is to be seen and bought, and the more appealing a product is, the more likely it is to be purchased.
- Merchandisers conduct market research to understand the tastes of the consumers, market trends, and competitive landscapes. Analyzing this data helps to identify consumer behavior and guides the merchandisers to make appropriate decisions.
- Generally, brands create visually appealing displays to showcase products in-store or online. They utilize elements of merchandising such as lighting, signage, layouts, and other elements to gain attention and enhance the overall shopping experience.
- However, effective merchandising also demands discipline and proper planning. It needs attention daily. The marketing team mainly focuses on the customers’ needs and creates a sense of urgency to acquire the company’s products and services.
- To reach the target audience firms use various channels of communication including social media, e-mail, advertising, etc. They also collaborate with marketing teams to conduct promotional events and campaigns.
- It is all about having the product in front of the customer that they want to purchase.
Merchandising: Meaning, Elements, Benefits and Types
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