Google Analytics Certification Exam Preparation

Exam format and structure

The Google Analytics Individual Qualification (GAIQ) exam format currently varies depending on whether you’re taking the exam for Universal Analytics (UA) or Google Analytics 4 (GA4). Here’s a quick breakdown:

UA GAIQ

• Number of questions: 70
• Question types: Multiple choice, true/false, and matching
• Time limit: 60 minutes
• Passing score: 80% (56 correct answers)

GA4 GAIQ

• Number of questions: 50
• Question types: Multiple choice
• Time limit: 75 minutes
• Passing score: 80% (40 correct answers)

It’s important to note that you cannot pause the exam once started and the specific questions may vary.

Essential learning resources

Official Google Analytics resources

• Google Analytics Academy Courses: https://analytics.google.com/analytics/academy
  • Beginner courses:
    • “Google Analytics for Beginners”
    • “Google Analytics Essential Training”
  • Advanced courses:
    • “Advanced Google Analytics”
    • “E-commerce Analytics”
  • Power user courses:
    • “Google Analytics for Power Users”
    • “Google Analytics 360 for Power Users” (if applicable)
  • Google Skillshop Learning Path: https://skillshop.exceedlms.com/student/catalog/list?category_ids=1140-google-analytics
• Specific paths for UA and GA4 exams are available. You can search for them based on the specific version you’re taking the exam for.

Additional learning materials

While not essential, these resources can be valuable for additional practice and understanding:

Books

• “The Art of Web Analytics” by Eric Peterson
• “Google Analytics by Example” by Paul Boag

Online tutorials

• Several websites offer tutorials and practice tests, such as http://www.analyticalminds.com and http://www.chrispappas.com

Practice tests

• Look for practice tests specifically designed for the UA or GA4 GAIQ exam, ensuring they are up-to-date with the latest format and content.

Remember, the best way to prepare for the exam is to use a combination of these resources, practicing regularly, and thoroughly understanding the key concepts of Google Analytics.

The Google Analytics Certification, officially called the Google Analytics Individual Qualification (GAIQ) Exam, validates your proficiency in using Google Analytics to gain valuable insights and make data-driven marketing decisions. Offered for free through Google Skillshop, it assesses your understanding of:

• Setting up and structuring a Google Analytics 4 property: This involves creating an account, implementing tracking code, and configuring the basic structure for data collection.
• Utilizing various reporting tools and features: The exam tests your ability to navigate the platform, access different reports, and interpret the data they provide.
• Identifying key measurement features: You’ll need to demonstrate your knowledge of key metrics and how they can be used to evaluate marketing campaign effectiveness, user behavior, and website performance.