AdWords vs. AdSense

Q-1. Which is better Google Ads or AdSense?

Ans. Both Google Adwords and AdSense is better but in different scenario and for the different target market. If you’re a marketer, go for AdWords to advertise your product or services on Google’s first page.  Google AdWords is a terrific method to drive traffic to your website, but before you begin a campaign, you need to have a set of well-stated goals. Here are a few reasons why you may execute an AdWords campaign:

• Raising awareness
• Increasing conversions
• Obtaining leads
• Increasing your fan base

If you’re a publisher and want to rent blank ad space, go for AdSense. 

Q-2. Can I use AdWords and AdSense together?

Ans. This is a tricky question. Yes, you can use AdWords and AdSense together but only in a few cases. If you’re a travel vlogger with a website that showcases your travels, you may sign up for AdSense to earn your platform by displaying advertising for travel apparel, accessories, and other necessities. These advertisements contain goods that readers may find useful, but they do not detract from the site’s travel hacks and suggestions.

In this case, the webmaster may conduct short AdWords advertising to increase their following and obtain the page views required to succeed on AdSense.

Q-3. Is AdWords still called?

Ans. According to Google, in 2018, Google AdWords rebranded itself as Google Ads.

Q-4. What is Google AdSense & how does it differ from Google Ads?

Ans. Google AdSense is especially for publishers who want to rent their website blank space to advertisers and marketer and auction it to the highest bidder. Google Ads (previously known as Adwords) is especially for advertisers and marketers who want to put advertiser to attract conversion, leads or increase awareness of their products or services. 

Q-5. Is Google AdWords free?

Ans. Creating an account is free of charge. You’ll only be charged when your customers follow through on your ads, such as visiting your website or calling your business. To help you succeed, Google will give data and insights so you can track the performance and expenses of your ads. Additionally, storing keywords in your Google Ads Keyword Planner is free. Google, on the other hand, requires your billing details to register a Google Ads account because you will need to pay to conduct any keyword advertising.

AdWords vs. AdSense: What’s the difference between these two advertising platforms set by Google? Even though these two terms sound similar but they’ve stark contrasts. In simple words, AdWords (also known as Google Ads) is a platform that enables businesses to bid for advertising space in Google search results and on other Google-affiliated domains. AdSense is a platform that enables publishers and website owners to sell advertising space to businesses. In other words, AdWords requires payment whereas you can make money with the help of Adsense. 

AdWords is a tool that allows advertisers to develop and run adverts on Google. Google controls 75% of the search market share and earns 71% of its income from advertising. As you might expect, AdWords is quite popular and, when utilized appropriately, extremely profitable. So, how exactly does AdSense vary from AdWords?