Disadvantages of Marketing Intelligence
1. Expensive Technique: Collecting data with artificial intelligence and machine learning techniques is an expensive method. For utilisation of such techniques, even skilled employees are also required. Therefore, using machine learning and artificial intelligence is more expensive as compared to manual work.
2. Effective only if Customers provide Clear Information: The process of Marketing Intelligence is more effective only if the customers provide clear information and responses. If customers provide false reviews, the companies cannot update or change the features accordingly.
3. Wrong Implementation: False or fake response from customers leads to wrong information. This wrong information leads to the wrong implementation of strategies and techniques. Overall it decreases the profit of the company as well as their position in the market.
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