Direct Mail Marketing
How effective is Direct Mail Marketing?
According to surveys conducted by the Association of National Advertisers, direct mail response rates vary by industry, but on average, marketers report a 5% response rate for prospect lists and an even better 9% for house lists.
Why is direct marketing effective?
Direct marketing is effective because it permits you to communicate directly with individuals, offering a highly targeted and personalized approach. This method enables businesses to grow cost-effectively by tailoring messages to specific audiences rather than addressing the mass market.
What type of direct mail works best?
Catalogs are considered ideal for acquisition purposes, as they raise awareness about your brand and showcase all your products or services. They are also highly effective for existing customer mailings, encouraging repeat orders, cross-sells, and upsells.
Which day should I send direct mail?
Tuesday, Wednesday, and Thursday are ideal days for sending direct mail. Midweek is generally preferred, as recipients are typically settled into their workweek routines, making them more likely to engage with and open their mail during these days.
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