Cool Colors

These have a cool and calming effect on the viewer, and this is the reason why cool colors are the most common colors used on websites.

Green – Growth, Stability, Environmental Themes, Freshness

Green comes between warm and cool colors. It gives a very balanced and stable aesthetic. On the other hand, green is a symbol of money, showing wealth and stability. Green color associates with nature and plants and gives a healthy feel which is very important for brands that are related to health services and products. Green color also indicates accessibility which is why it is used in traffic lights and successful event happening like access granted.

Blue – Calm, Trust, Competence, Peace, Logic, Reliability

Blue is a soothing, peaceful and calming color. Social media sites like Twitter and Facebook use light and medium shades, while corporate websites prefer dark shades tones of strength and reliability. Blue color has that cool and calm feeling to it which gives a trustful feeling which is why lot of big brands use blue color. Whenever brands wants to show that they are trustworthy, calm and cool their first choice is blue.

Purple – Luxury, Romance, Mystery

Purple is the color of luxury, royalty and sophistication and wealth. Purples suggest lavishness and because of that most luxury goods and fashion brands opt for this color, even cadbury also uses purple for its packaging. On the other hand Lighter shades like lavender (with pink hues) are considered romantic. Purple is a symbol of royality and wealth and is used to showcase that. Brands use purple along with gold which gives a luxurious and royal look for their brand.

Color is everywhere, shaping our world and influencing how we feel and act. The idea of color symbolism, giving meaning to different colors, is something we’ve been doing for ages. Whether it’s in art, design, or psychology, understanding what colors represent can tell us a lot about ourselves and the world we live in. In this article, we will discuss different colors and their meanings.