Cons of Display Ads
1. Ad Blockers: Today, digital ad blockers can challenge all display ad campaigns, as more and more users incorporate ad blockers as part of their software to filter undesirable ad content, undermining the ad’s impact.
2. Banner Blindness: The content-faced user will train their “banner blindness” to consciously or subconsciously neglect those banner ads, resulting from the familiarity they have with the placement and appearance of such ads on websites.
3. High Competition: Every online business is using display ads now; therefore, there will be very few site owners who are ready to host your ads due to the intense competition in the ad space. This makes it budget-friendly to be able to pose, hence one way or another, with pricey biggies like making visibility limited on sites of small-sized enterprises with limited budgets.
4. Limited Message Conveyance: Most commonly, these ads are printed on limited space, so you may find it quite difficult to explain the complexities and details of the message. Marketers have to shorten and scream about their actions to win attention and benefit from it.
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