Colors Are Vital To The Human Experience

Color is a communication tool, through color, you feel; you connect; you heal. Colors in the red area of the spectrum known as warm colors, evoke either feeling of warmth or feelings of anger and hostility. On the other hand, colors on the blue side of the spectrum, cool colors can call to mind feelings of either sadness or calmness.

Color Psychology impacts your daily life since it allows you to harness the power of individual color frequencies to heal your body, positively influence emotions, and achieve a reviewed sense of inner harmony. For instance, you feel relaxed in presence of the green of nature or when you experience warmer colored hues like browns or golds in professional spaces, you feel more involved, cooler hues of blue or white make you feel cooler. From cultural references, black is the color for funerals in the west signifying solemnity; while in India you wear white to depict tradition and its purity.

Humans are visual creatures, and colors influence everything in daily life, from influencing your purchase decisions to defining your mood and depicting your cultural beliefs. 

Not just mentally, and emotionally but colors have a vibration affecting you physically and psychologically too. Different psychological effects of color on human behavior can be seen hence, many experts deduce the meaning behind color choices and leverage the study of color in their personal and professional lives. This study of color is color psychology.