Challenges in Regulating OTT Platform
There are various challenges in regulating OTT Platform such as:
- There is large volume and diverse range of content available on OTT platform. Therefore, determining standard and enforcing regulation becomes a challenge.
- To strike a balance between freedom of expression and preventing offensive content can be challenging.
- OTT Platform is having a global presence therefore it become difficult for the individual countries to regulate content.
- To determine fair and sustainable revenue-sharing models between OTT platforms, content creators, and regulatory bodies is a challenge.
- Emerging technologies including artificial intelligence and virtual reality, provides new challenges in regulating content and user interactions on OTT platforms.
OTT Full Form
OTT Full Form: OTT is the services that offer viewers access to movies, TV shows, web series, and other media directly through the Internet, bypassing cable or satellite systems. They can be accessed through internet-connected devices like computers, smartphones, set-top boxes, and smart TVs. In India’s regulatory system, they are called ‘publishers of online curated content’.
OTT platforms include services like Amazon Prime Video, Netflix, Sony Liv, Disney+, Hulu, etc. The content available is not free and one has to pay a subscription fee for it. Recently OTT was in the news on a regulatory mechanism for over-the-top (OTT) communication services, that is whether OTT services should be regulated or be let to continue to operate as it is.
In this article, we will discuss the full form of OTT, its background, regulation, pros and cons, etc.
Table of Content
- OTT Full Form
- Background on OTT Regulation in India
- Need for Regulating OTT Platforms
- Broadcasting Services (Regulation) Bill, 2023
- Pros and Cons of OTT Platform
- Challenges in Regulating OTT Platform
- Way Forward – OTT Full Form
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