Best Practices for Call To Action

Designing a CTA might be tricky and the prerequisite to this is that you must know how to design basic elements of a webpage. For designing a Call to action component, make sure to follow these best practices:

• It should make people act quickly: A very important important metric for a Call To Action component’s performance is how well it appeals to the user and how quickly it makes the user perform the desired task. You Call To Action must be designed to appeal the user’s attention or user’s emotion and make them act as quickly as possible.
• Ask yourself – Why should people click on it: One of the best ways to create a Call To Action is to ask yourself, “if I was a visitor in this website, would I click this Call to Action?”. This way we can identify if the call to action needs to be improved or not. If you are unable to identify problems yourself, you can also use Usability testing methods for this.
• Provide Some value: Your Call To Action must provide any value to the user. For Example, for designing a Call To Action for a e-book store, rather than saying “join now”, we can say “Join Now and get a free E-book” or “Join Now and get 50% off on your first book”
• Use First Person Perspective: Always refer to the user as First Person. For Example, This is the correct way of addressing your user – “Get your free E-book”, while this is the incorrect way of addressing your user – “Get an E-book”.
• Proper use of Typography: Use fonts that are easily readable. Don’t use more than 2 fonts, rather you can create variations on the font size and font weight to set visual hierarchy.

In UI design, a Call to Action is a component or collection of elements in design created to make a user perform a specific task, this task can be buying a product/service from the website or taking them to a particular webpage. A well-designed CTA can turn viewers into customers. In this article, we will discuss everything about Call to Action design. we will learn about what a Call to Action is. What are its components? as well as how to create a Call to Action component.