a. Skippable In-Stream Video Ads
Skippable in-stream video ads are advertisements that appear before, during, or after the main video content, giving viewers the option to skip the ad after a specified duration.
Features
- Skip Option: It allows viewers to skip the ad after a set duration, usually around 5 seconds.
- Trackable Metrics: It enables advertisers to monitor metrics like view rate and engagement.
- Less Intrusive: It offers a less intrusive ad experience compared to non-skippable in-stream ads.
Advantages
- Viewer Control: It provides viewers with control over their viewing experience.
- Engagement Incentive: It encourages advertisers to create more engaging content.
- Cost-Effective: Advertisers only pay when the ad is viewed, making it cost-effective.
Disadvantages
- Risk of Skipping: Viewers may skip the ad before the intended message is conveyed.
- Need for Engaging Content: It requires advertisers to create compelling content to retain viewer interest.
- Lower Completion Rates: It may have lower overall completion rates compared to non-skippable ads.
Examples include a skippable in-stream ad for a new smartphone, showcasing its features and inviting viewers to learn more.
Contact Us