Search Ads
Search ads are a type of online advertising that appears on search engine results pages (SERPs) in response to user queries. These text-based ads are typically displayed at the top or bottom of the search results, often marked as “sponsored” or “ad.” Advertisers bid on specific keywords relevant to their products or services, and the ads are triggered when users search for those keywords. The prominence of search ads makes them effective for targeting users actively seeking information, products, or services. Ad content includes a headline, a brief description, and a link to the advertiser’s landing page.
Example: When a user searches for “best smartphones,” and sponsored results from smartphone manufacturers or retailers appear at the top of the search results, providing information about the featured products and encouraging users to click through to learn more or make a purchase.
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