Qualitative
Qualitative research is a methodological approach primarily used in fields like social sciences, anthropology, and psychology. It’s aimed at understanding human behavior and the motivations behind it. Unlike quantitative research that focuses on numbers and statistics, qualitative research delves into the nature of phenomena through detailed, in-depth exploration. Here’s a more detailed explanation:
Definition and Approach: Qualitative research focuses on understanding human behavior and the reasons that govern such behavior. It involves in-depth analysis of non-numerical data like texts, videos, or audio recordings.
Key Features:
- Emphasis on exploring complex phenomena
- Involves interviews, focus groups, and observations
- Generates rich, detailed data that are often subjective
Applications: Widely used in social sciences, marketing, and user experience research.
Types of Research – Methods Explained with Examples
In the ever-evolving world of academia and professional inquiry, understanding the various types of research is crucial for anyone looking to delve into a new study or project. Research, a systematic investigation aimed at discovering and interpreting facts, plays a pivotal role in expanding our knowledge across various fields.
From qualitative research, known for its in-depth analysis of non-numerical data, to quantitative research, which focuses on numerical data and statistical approaches, the spectrum of research types is broad and diverse. We also explore descriptive research, which aims to accurately and systematically describe a population, situation, or phenomenon, and analytical research, which goes a step further to understand the ‘why’ and ‘how’ of a subject.
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